Questions before a conversation

A few starting answers. The full FAQ — covering scope, duration, fees and outcomes — is still being finalized.

This page currently covers the three questions confirmed so far. Additional questions (agency status, coaching alignment, scope, duration, fees, outcomes) will be added once that copy is finalized — placeholder answers are intentionally left out rather than guessed.

Is Hockey Identity an agency?

No. Hockey Identity is a development and evaluation service, not a representation agency. It's designed to work alongside an existing agent or agency relationship, not replace one.

How does it work with my coach?

Coaches retain full responsibility for team instruction. Any collaboration or sharing of evaluation material is agreed directly with the player and relevant parties first.

What does an engagement include?

Player discovery and self-reflection, film review and live evaluation, identity/archetype and priorities, targeted film and pro benchmarks, and a Player Scorecard with progress reviews across the season.

Still have a question?

Discuss your goals, the service and whether there is a fit.

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